Know Your Business

When everything changes, it’s not enough to work in the old ways, you need to stay more than one step ahead of the competition. What’s your next next move?


We Work With

Business Owners

From founders on to the next generations, you’ve built something that matters. How are you going to keep it going as the world changes, while staying true to your vision for the family’s future?


A few months ago, you knew what you owned, you knew how to operate it, you knew how you were going to grow and transform. Now it’s not so clear. You’ve battened down the hatches and figured out how to survive. Now you’re ready to re-imagine the future.

Leadership Teams

Some days it seems that there’s nothing but more pressure coming from new directions. How long is your runway? What projects are still worth investing in? How do you rebuild the confidence and morale of your workforce after those tactical measures that you were forced to take? What paths to growth are possible now?





A clear view across the landscape of your customers, suppliers, partners, and competitors will let you envision and quantify the future in scenarios that are the basis of planning your next next move.




In every crisis is the seed of opportunity. As scenarios unfold and we learn more about the business world we’re now in, what moves are possible? Where do you most need flexibility?




Too many options are as bad as too few. Validate whether your business model is still viable and discover where your company could thrive, given all the resources available to you.




Sustainably transform your operating model to meet the challenges of this still-changing situation. Not as a one-time event, but in the spirit of continual improvement and systemic adaptation.



It begins with a Framing Lab to rapidly gain situational clarity, generate options, and confidently take action.

If your business has been knocked sideways by events, this workshop will get you off the back foot and raise your game from reactive to deliberate decisions.

For some companies, that’s enough for them to regain confidence and clarity of what needs to be done.



One of a series of services that delve deeper into knowing your business and its place in the future. Moving from tactical to more strategic concerns, adding breadth to the models that we develop.

The core of the Hedwyn methodology, ensuring that your change programmes, operating models, and business model are aligned and able to thrive across a range of possible futures.


An ongoing service to periodically refresh what you’ve learned and done, to support you on the journey. 

Too many programmes fail to deliver the intended outcomes. Hedwyn Evolve ensures that information flows back along the chain so that you can make the right adaptations and decisions.

We’ve worked with companies from single-owner startups to global giants and everything in between. 

David O’Hara

David’s expertise is in making ideas actionable. A natural systems-thinker with a strongly pragmatic streak, David is adept at quickly understanding the big picture and helping clients uncover their true priorities.

David brings 20+ years’ experience effecting change in complex environments, helping companies to define and realise new business & operating models using a mix of systems thinking, design thinking, and architecture.

David previously headed up an Enterprise Architecture consultancy, and has a wealth of experience leading collaborative, cross-disciplinary engagements with large and multinational organisations across energy, retail, telco, insurance, and consumer goods in the UK, EU, USA and Oceania.

Prior to consulting, David worked it the telecoms industry for many years where he gained a grounding in technology, business analysis, leadership and strategy..



Owen Muir

Owen’s background is in corporate strategic planning and programme management, he has a passion for understanding how organisations work and how they can grow.

Owen is skilled at designing and developing business models and business operating models and identifying growth opportunities. He has a diverse understanding of business challenges across a range of sectors.

Owen has worked within and consulted to multi-national organisation, mid-sized and funded start-ups across energy, transportation, utilities, healthcare, recruitment, manufacturing, construction and hospitality and accommodation as some examples. He has led successful in-person and remote projects in the UK, EU, USA, Oceania and S.E. Asia.

Prior to consulting Owen started and operated his own businesses in London before relocating to Sydney to study for an MBA and work with multi-national organisations.

Philip Hellyer

Philip’s passion is in creating clarity; helping people gain insight so that they can make decisions with their eyes open. With a background in accountancy, computing science, and humanities, he brings a whole-system skillset to the Hedwyn methodology.

He has broad experience in retail, telco, insurance, public sector, design, fintech, outsourcing, and service providers in the UK, EU, and North America.

Philip works with people who are mired in complex situations, helping them act with clarity. Whether you’re tackling the challenges of a new position or transforming your organisation, he applies proven ways of viewing and analysing what’s really driving the situation.

Prior to consulting, Philip was the Enterprise Architecture Group Lead at Carphone Warehouse plc. A former flying trapeze instructor, now he helps business owners with their safety nets instead.